Case study · mortgages and property · Poland
Before: one «yes» on WhatsApp. After: a 3D cartoon starring Yurii himself, telling the story in his own voice.
Yurii helps Ukrainians in Poland buy a home and get a mortgage. We already make Reels from his videos (here is one of the cases). We keep testing new formats, and on our own initiative we offered him a 3D cartoon. He said «yes» and sent nothing else: we already had his photos and voice.
Before and after
On the left, the WhatsApp chat: our offer to test a new format and Yurii's «yes». On the right, the cartoon we made without any new material from him.
Good afternoon! Yes, let's do it, curious to see what comes out
Nothing is needed from you: no filming, no text. Shall we test it?
Short 3D cartoons are doing really well right now: people forward them to each other. I'd like to make one for you, about mortgages. You'll be the main character, and it will be told in your voice.
Good afternoon, Yurii! I keep testing new formats so that the Reels get more views.
27 SeptemberYurii said «yes» and sent nothing else
- Our idea: we suggested testing a new format, Yurii said «yes»
- He filmed and wrote nothing for the cartoon
- We already had his photos and voice from earlier Reels
- A topic from his practice: why foreigners get refused a mortgage
- A 33-second 3D cartoon, 11 scenes
- The main character is Yurii himself, recognisable, in his own cap
- The story is told in his voice
- A couple refused because of one credit card
- The ending: «Refused a mortgage? Send me a DM»
How we made the cartoon
Yurii didn't have to film or write anything, so we covered the whole way from topic to finished Reel.
Topic and text
The topic comes from his practice. A couple saved for a deposit for years, got refused and decided foreigners just don't get mortgages. The real reason was a credit card with a limit they didn't even use: the bank counts an unused limit as debt.
Yurii tells the story himself, in the first person: «Then they came to me. I found the reason in ten minutes». So the cartoon works as his own case, not as general advice.
Text from his practice, in his name
- The bank refused this couple a mortgage.
- And the reason was in the wallet.
- Maksym and Olya rented a flat in Kraków for five years and saved up a deposit.
- After the refusal they decided foreigners don't get mortgages.
- Then they came to me.
- I found the reason in ten minutes.
- A credit card with a limit. Maksym never even used it.
- But the bank counts even an unused limit as debt.
- They closed the limit and applied to another bank.
- Approved. Now they pay for their own home.
- Refused a mortgage? Send me a DM, we'll look at your case.
Yurii in the cartoon
The main character is drawn from Yurii's own photos. We made several versions and picked the one where you recognise him at first glance: light stubble, a red t-shirt and a cap with the brim to the front, the way he wears it.
Next to him are the two characters of the story, Maksym and Olya. All three are saved in the client's library, so the next cartoons will feature the same people.
Yurii is recognisable in every scene
Voice and build
The cartoon is told in Yurii's voice: we once took his videos that were already online, and now his voice is in the Reels without recording every time.
11 scenes following the text, subtitles on large labels. The hook «Refused a mortgage over one card» is on the very first frame: it's the Reel's cover in the profile grid, and it isn't blank.
Cartoon ready to post on his accounts
Why this Reel works
Raw footage sells nothing on its own. What sells is a Reel that gives a reason to keep watching from the first second, a story people want to watch to the end, and a clear next step for the viewer. We build every Reel, post and carousel from these three parts, so the content works for requests, not for show.
The cartoon is short, so every sentence and every label has its own job.
A refusal caused by a small thing
«Refused a mortgage over one card» · «The bank refused this couple a mortgage. And the reason was in the wallet.»
Being refused a mortgage is the biggest fear of anyone saving for a deposit for years. «Over one card» makes it small and concrete: the viewer immediately thinks of the card in their own wallet.
The hook doesn't name the reason, it only hints: «in the wallet». To find out what it was, you have to keep watching.
A mistake anyone could make, and the expert who finds it
- Refusal. the bank said «no»
- Wrong conclusion. «foreigners don't get mortgages»
- Expert. «Then they came to me»
- Diagnosis. the reason in ten minutes: a card with a limit
- Explanation. the bank counts an unused limit as debt
- Solution. closed the limit, applied to another bank
- Result. approved, now paying for their own home
- Action. «Refused a mortgage? Send me a DM»
First the viewer sees a mistake they could make themselves: believing foreigners don't get mortgages. Yurii appears as the one who finds the real reason, and that shows his experience better than any words about himself.
The explanation fits in one sentence worth remembering: an unused limit is debt too. The viewer gets value even without writing, and anyone with such a card is already checking theirs.
A call to action for those already refused
«Refused a mortgage? Send me a DM, we'll look at your case»
The call doesn't speak to everyone, only to those who have already heard «no» from a bank. They are the hottest clients: the deposit is saved, they just need someone to find the reason.
«Send me a DM» is the easiest step, no call and no form, and «we'll look at your case» promises exactly what Yurii just did for Maksym and Olya.
What we needed from Yurii
One «yes» on WhatsApp.
Once a client works with us, we suggest new formats ourselves and build them from what we already have: their photos, voice and practice. All they do is watch the result.
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