Case study · painting gallery · Kraków

Before: one message. After: a Reel that sells the painting and the show.

The AHG36 gallery in Kraków sells original paintings and hosts an Immersive Art Show every night. Bartek did not film or send anything except one message: «make a Reel about a new arrival», plus a request to invite people to the show. We took the painting from his website ourselves. Everything else, from the interior and the 3D to the details the viewer hunts for, was our work.

See the result

I want the same

Before and after

On the left, Bartek's message. On the right, the Reel he received. The Reel is in English, as the gallery owner asked.

Before

BBartek · AHG36WhatsApp

And in every video invite people to the immersive show every night at 7 pm

25 September

Make me a reel about a new arrival in my gallery

21 September

Bartek sent 2 messages. Not a single file

One message: make a Reel about a new arrival at the gallery
And a request to invite people to the Immersive Show in every Reel
No video, no photos, not a word about the painting
We took the painting ourselves: a new item in the gallery's shop

After

The first thing the viewer sees is a question: «Who wears the gold chain?»
The painting above a fireplace in an interior, in a real frame from the gallery's frame studio
3D: the frame turns in space, so it reads as an object, not a picture on a screen
Details in close-up: dark glasses, a tongue out, a gold chain with a dollar sign, a red heart
The ending: «there is only one, and it can be yours» and an invitation to the Immersive Show every night at 7 pm

Why this Reel works

Raw footage sells nothing on its own. What sells is a Reel that gives a reason to keep watching from the first second, a story people want to watch to the end, and a clear next step for the viewer. We build every Reel, post and carousel from these three parts, so the content works for requests, not for show.

Here is how these three parts come together in the gallery's Reel.

01 · Hook

A question you want to answer

CuriosityProvocationFOMOShock numberViewer's painParadoxQuestion to the viewerPromise of benefit

«Who wears the gold chain?» · «A whole choir of cats is laughing at you, and two of them are wearing sunglasses»

There are thousands of paintings in the feed, and «a fun painting of cats» stops nobody. The question «Who wears the gold chain?» turns the painting into a game: the viewer starts hunting for the cat with the chain and is already studying the canvas.

The voice adds a second hook straight away: the cats are laughing at you, and two of them wear sunglasses. The hook is honest: everything it asks about is really in the painting, and viewers find the answer themselves. With art, that is what matters most.

02 · Storytelling

From the wall to the detail

Question. who wears the gold chain?
Imagery. a choir of cats against a sunny yellow wall, the painting already hanging above a fireplace
Object. the frame turns in 3D: this is a thing you can hang at home
Answer. the big green cat: dark glasses, tongue out, a gold chain with a dollar sign
Second detail. his fluffy neighbour in cat-eye shades with a little red heart on her necklace
Facts. an artist born in 1953, oil, 2026, 50 × 40 cm, thick outlines and loud flat colour
Scarcity. picture it on your own wall: there is only one
Event. an invitation to the Immersive Show

The Reel leads the viewer like a «spot it» game: the camera moves in on the details, and each one answers the question from the first second. Along the way the viewer sees the strokes and texture up close, and that is what sets an original apart from a poster and explains the price.

The interior is a visualisation, and the caption says so plainly: the frame is real, the painting is shown as it is. When you sell art, honesty builds trust, and trust leads to the purchase.

03 · Call to action

Two calls to action: picture it at home, and come to the gallery

«Picture it on your own wall. There is only one, and it can be yours» · «Don't just look at art, step inside it. Every night at 7 pm…»

The first call doesn't say «buy». It asks the viewer to picture the painting in their own home and reminds them straight away that the original is one of a kind. In their mind they have already hung it, so they don't want to put the decision off: someone else really can buy it.

The second brings people into the gallery itself: every night at seven the painting spreads across the walls and ceiling, and afterwards you can see the real brushstrokes up close. People come for the event, see the paintings in person, and some of them are for sale.

What we did

Picked the painting.A new item in the gallery's shop that had not been in a Reel yet.
Hung it in an interior.Scenes rotate from a bank of interiors so the Reels do not look alike: here a fireplace and a pale wall in the morning. The frame is real, from the gallery's frame studio.
Added 3D.The framed painting turns in space, and you can see it is an object with real depth.
Found the details.The camera moves in on what the hook asks about: glasses, tongue, the dollar chain, the heart.
Wrote and voiced it.An English script and karaoke subtitles, while the voice says «the artist».
Put the key points on labels.The hook question, the artist's name and year, «50 × 40 cm · oil», «Immersive show 7 pm», the website address.
Prepared the post.A caption with prices in four currencies, a line about the show and an honest note about the visualisation; the Reel goes to Instagram, Facebook and TikTok.

What we needed from the gallery

One message. We even took the painting from his website ourselves.

This works for any product that has a page with photos: paintings, furniture, decor, jewellery. We pick up new items ourselves, make a Reel from each one and lead the viewer to a purchase or to your door.

Want every product you sell to have its own Reel that sells it?

Reels, posts and carousels made from what you already have: with a hook, a story and a call to action that leads to a request. First 7 days free.

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